Meet the artists behind The New Live
Our dynamic group of creative minds offers expertise in music, art, design, production, and technology. We are eager to work with you to enhance your concert presentations! Scroll down to learn more about us.
Meet the artists behind The New Live
Our dynamic group of creative minds offers expertise in music, art, design, production, and technology. We are eager to work with you to enhance your concert presentations! Scroll down to learn more about us.

Jason Weinberger
Jason Weinberger stands out among musicians of his generation for his wholly contemporary approach to the programming, presentation, and performance of ensemble music. As a conductor, harpsichordist, and concert producer he works with diverse ensembles across the globe to create meaningful connections and vibrant experiences around music. These interests also coalesce in The New Live, which Jason founded to bring sophisticated multimedia projects to orchestras and other presenters.
Jason is currently Pauline Barrett Artistic Director of Iowa’s pioneering ensemble wcfsymphony, having also spent four years in a unique dual role combining his musical work with the responsibilities of CEO. Under his leadership the orchestra has made major strides, performing a wide variety of new and recent American music by up-and-coming composers including Chris Thile, Miguel Atwood-Ferguson, Timo Andres, Adam Schoenberg, Daniel Roumain, and Gabriel Kahane and collaborating with some of today’s most important musicians including Yo-Yo Ma, David Shifrin, David Krakauer, Peter Schickele, Brandi Carlile, Matt Haimovitz, Simone Dinnerstein and Edgar Meyer. Jason has established several successful wcfsymphony concert series in community-oriented venues and has expanded the orchestra’s horizons to include incisive, informed performances of 17th- and 18th-century music and jazz. Jason is also a dynamic proponent of the arts throughout the Cedar Valley and spearheads wcfsymphony’s wide-ranging community engagement initiatives. As likely to be found in an elementary school classroom as on a stage, Jason brings his natural ease with young people to wcfsymphony’s captivating concerts for kids.
Both in and beyond his work with wcfsymphony Jason is dedicated to reinvigorating the symphonic tradition through collaboration with creative voices from outside the orchestra hall. In addition to his groundbreaking multimedia presentations for The New Live, he collaborates regularly with Grammy-winning singer songwriter Brandi Carlile – they have appeared together multiple times at the Seattle Symphony, Oregon Symphony, Edmonton Symphony and Nashville Symphony – and has partnered with a host of artists and bands including Gary Kelley, Mochilla, PROJECT Trio and Calexico. He is also active as a live film conductor and has led screen-coordinated performances of scores from The Wizard of Oz, Fantasia, The Nightmare Before Christmas, The Snowman, and others.
Jason’s singular outlook was formed by both his education and his work with a variety of notable ensembles. He is a native of Los Angeles and began his musical training there on both piano and clarinet, pursuing studies on the latter instrument with Yehuda Gilad at the Colburn School for the Performing Arts. He attended Yale University, first receiving a bachelor’s with academic distinction in intellectual history and then completing a master’s degree in clarinet performance under the tutelage of David Shifrin. After leaving Yale Jason attended the Peabody Conservatory as a master’s student of Gustav Meier and was a recipient of the Graduate Conducting Fellowship and a Peabody Career Grant. Other mentors included Leonard Slatkin at the National Conducting Institute, David Zinman at the Aspen Music Festival, and Donald Thulean.
Jason began his professional career as a cover conductor with the National Symphony Orchestra and performed with the NSO several times in addition to leading the Kennedy Center/National Symphony Orchestra Summer Music Institute. While in the mid-Atlantic region Jason directed the orchestra program at the Baltimore School for the Arts, where he founded an adventurous chamber orchestra and conceived and led a number of new initiatives for engaging and mentoring urban youth through music. Other notable ensemble affiliations include the Louisville Orchestra, with whom he was awarded a national Bruno Walter Career Grant for his four year tenure as resident conductor.
In addition to his musical pursuits Jason is co-owner along with his wife, Jenette, of the new cafe and marketplace Farm Shed. As she focuses on that enterprise Jason is loving the opportunity to be at home with their three boys, Benjamin [9], Levi [7], and Miles [2]. He is also a four-season road cyclist and a masters alpine ski racer; in the warmer months he can be found alternatively in the gardens of his 1870s farmhouse in Cedar Falls, Iowa or around the Eastern Sierra near Mammoth Lakes, California. More professional and personal insights from Jason are at jasonweinberger.com.

Jacob Meade

Gary Kelley

Noah Henscheid
Noah Henscheid is a left-handed, caffeine-fueled, ambitious digital nerd creative with a passion for intelligent design. During his teenage years, Noah’s award-winning digital photography earned him several gallery spots in his hometown of Waterloo-Cedar Falls, IA; this led to work with Jason Weinberger and wcfsymphony. Noah and Jason went on to document more than twenty wcfsymphony performances over a six-year span.
Noah graduated from the University of Iowa with a BFA in design; his areas of study included digital photography, web, graphic, and 3D design. Upon graduation, Noah’s focus turned towards brand identity, helping companies find their voice through digital and print marketing.
Noah spent a combined five years working as a designer and marketer for two very different retail experiences — a coffee roasting company and a culinary arts school. He then departed from in-house work and established Hire Noah, a digital consulting agency. He currently resides in Iowa in 2019 with his wife, Hanna, their two awesome kids, Abraham and Layla, and two crazy cats, Addy and Obadiah.
Noah facilitates all branding and web design implements for The New Live, working directly with Jason Weinberger to deliver the proper online presence for each experience. He also oversees branding cohesion and retention, providing visual insight, digital assistance, and design skills to agencies where needed.

Partners
Around the Corner Productions is an Iowa video production company that specializes in storytelling. ATCP has assisted The New Live with camera equipment as well as editing software and hardware, allowing us to bring you the best video technology available today. Learn more at atc-p.com.
Hire Noah is a design consultancy founded and run by our very own Noah Henscheid. Its resources enable us to share all aspects of our media-rich projects with you through this website, and also offer the option of specialized marketing services with all of our bookings. Learn more at hirenoah.com.
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